First impressions count and as more and more manufacturing businesses are using LinkedIn, it’s crucial that your personal profile is a true reflection of you and your business.
Manufacturing and engineering is changing and making roads into new markets and sectors are becoming easier through the global platform of LinkedIn. It allows you to source suppliers and new customers easier and quicker – making contact with the right people and circumventing the gate keeper.
But you profile needs to be professional and give the best impression of not only you but the business you represent. It’s a powerful sales tool and one not to be underestimated.
Here are five quick wins that you and your team can implement today.
1.Review your postcard – The first section of your profile is called the postcard and it contains all the information people need to know about you – look at it like your business card. What does your headline say about your role and your personality? Is it a true reflection or do you look a bit of a show off? Look at yourself objectively and ask, “Would I connect with this person?”
2.Summary doesn’t mean flowery – Again, read your Summary objectively – is it full of buzzwords? Are you trying too hard? Does anyone care? If you get bored halfway through reading it, then others won’t have even got that far. Pop onto Word and write it without thinking – just write! Then once you’ve committed some words to the screen, re-read it… go away make a cuppa then read it again. Edit, cut, delete and craft it until it makes sense. Then give it to someone who you trust to go through it – they say that if you can’t explain your job to a six-year-old, change our job… So can someone who doesn’t work in your industry, understand your Summary?
3.What do you look like? – That little profile picture really does say 1000 words – you will be judged. So, if you’re on a beach but wear a suit to work that won’t help your professional persona. If you’re a young 20 something and beautiful, don’t undermine yourself by wearing makeup suitable for a nightclub, pouting, adding filters and having your chest out – that’s aimed at men and women! If you wouldn’t wear it for work, don’t wear it on your LinkedIn profile. Check the background – it is tidy, clean and presentable? Check!
4,How many schools did you go to? – I see this time and again, when people add their secondary schools two or three times – were you expelled and kept going back? There is an argument that no one cares what secondary school you went to but definitely add your Higher Education. This is personal choice but just make sure it’s accurate and the years are in chronological order.
5.uSe caPital letTers properly and Splel cheK – Texting has made us all a little lazy and predictive text seems to have made us lose the ability to splel. Word is a great tool for any drafting so you can not only check grammar and spelling but also count the characters too. But please, PLEASE, use capital letters properly – this is a bug bear of mine. Your name starts with capital letters, your company name starts with capital letters – basically if it’s a noun it needs capitals!
If you need help completing your profile, then OMG Marketing can do this on your behalf including creating a banner. Call Josie Hadley on 07534 268664.